2017-05-19 / Business News

The Wrong Choice!

by Robin Shapiro

Recently I watched a re-run of a situation comedy TV show which made an interesting real estate point. The actor Albert Brooks’ mother passed away and the family was sitting “shiva”. The only two visitors paying their condolences were competing real estate agents. Of course, this was the funny part: the very awkward moments of two aggressive, poor taste realtors trying to gain favor with the family.

The Rockaway real estate community is frequently faced with similar problems. How does the real estate broker get the new listing when a tragedy strikes a family? If the broker makes no effort to obtain the listing will a competitor obtain it first?

I have found that the best solution to the above problem is through my advertising in THE WAVE, my internet website, internet search engines, 1010 WINS Radio, and word of mouth.

By the way, on the aforementioned TV show, Albert Brooks made the wrong choice - he based his choice of realtor on looks, not expertise. He picked the “pretty” one, not necessarily the best one. Although I always try to look good, I also strive to do the best job for my clients.

Call me. Love, Robin

Robin Shapiro: 718-490-9463

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