2017-06-02 / Community

Eat.Shop.Surf.Rock!

By Angelica Katz


Left to Right: RBA Board Member Erin Silvers, owner of Zingara Vintage; Theo Boguszewski, Perch Advisors; RBA Executive Director James Ellis, Perch Advisors; Jeanette Nigro, Perch Advisors; RBA Board Member Dominique Cannelongo, Riis Park Beach Bazaar; RBA Board Member Jim Otton, The Fat Cardinal Bakery and RBA Board Member and Treasurer Ruth Gilwit. 
Photos by Angelica Katz Left to Right: RBA Board Member Erin Silvers, owner of Zingara Vintage; Theo Boguszewski, Perch Advisors; RBA Executive Director James Ellis, Perch Advisors; Jeanette Nigro, Perch Advisors; RBA Board Member Dominique Cannelongo, Riis Park Beach Bazaar; RBA Board Member Jim Otton, The Fat Cardinal Bakery and RBA Board Member and Treasurer Ruth Gilwit. Photos by Angelica Katz This year, for the official boardwalk opening and to kick-off the summer season, the Rockaway Business Alliance (RBA) did something a little different to entice people to shop local in the Rockaways.

RBA hosted, “Eat.Shop.Surf.Rock!”- a treasure hunt - which incentivized customers to discover and visit local businesses by collecting gold coins at each stop across the peninsula on Saturday, May, 27. “The goal of the treasure hunt was to not just get visitors coming in from the Ferry or the train, but to also get locals moving across the peninsula from the east to west end and vice versa,” said Jeanette Nigro, board member of RBA. “The treasure hunt was an incentive to get people off the boardwalk and into local businesses and create an inclusive business community in Rockaway.”


The treasure hunt map for Eat.Shop.Surf.Rock! The treasure hunt map for Eat.Shop.Surf.Rock! Participants weaved back and forth between the boardwalk and the business corridors, seeking treasures and making stops along the way to eat, drink, explore and relax at local businesses. Activities included urban farming, guided meditation, fresh food and beverages and even a magic show to win prizes.

“There’s so many different things to do in this neighborhood and this event was a good opportunity to get people out of their end of the neighborhood and check out a different part of Rockaway,” said Jim Otton from The Fat Cardinal Bakery. The event began with a healthy breakfast at Edgemere Farm on the Eastern end of Rockaway, which featured a variety of fresh and organically grown vegetables and herbs. After breakfast, participants headed to the Rockaway Retreat House for a yoga and meditation session. Then, Cuisine by Claudette hosted lunch and a cooking demo, while showcasing their businesses artisanal baked goods as well as comfort foods, espresso and a juice bar.


Local Magician Adam Cardone performs in front of Polly and Esther’s storefront. Local Magician Adam Cardone performs in front of Polly and Esther’s storefront. Continuing down the peninsula, participants headed to Beach 129th Street for a free magic show in front of Polly & Esther, a trendy boutique with fashionable outfits.

The business crawl ended at Riis Park Beach Bazaar where participants could trade in their coins and redeem prizes from RBA. Prizes included gift cards and treasures from small businesses in Rockaway.

Other stops on the “treasure hunt” included RBA partnering businesses, End Of The A fashion boutique, Goody’s BBQ Chicken & Ribs, Rockaway Brewing Co. at the Beach, The Rockaway Cottage, 101 Deli, Last Stop, Lana’s Loft, Spa Rockaway, Zingara Vintage, CROM Physical Culture, The Fat Cardinal Bakery, NurtureU Wellness, Station RBNY and A-Team Paddleboarding.

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